Last edited by Mojinn
Wednesday, August 5, 2020 | History

4 edition of Essentials of marketing found in the catalog.

Essentials of marketing

a global-managerial approach

by William D. Perreault

  • 378 Want to read
  • 35 Currently reading

Published by McGraw-Hill/Irwin in Boston, Mass .
Written in English

    Subjects:
  • Marketing

  • Edition Notes

    Includes bibliographical references and indexes.

    StatementWilliam D. Perreault, Jr., E. Jerome McCarthy
    SeriesMcGraw-Hill/Irwin series in marketing
    ContributionsMcCarthy, E. Jerome (Edmund Jerome)
    Classifications
    LC ClassificationsHF5415 .M378 2006
    The Physical Object
    Paginationxl, 638 p. :
    Number of Pages638
    ID Numbers
    Open LibraryOL24958152M
    ISBN 100072935898
    ISBN 109780072935899
    LC Control Number2005043864
    OCLC/WorldCa58807620

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