4 edition of Essentials of marketing found in the catalog.
Includes bibliographical references and indexes.
|Statement||William D. Perreault, Jr., E. Jerome McCarthy|
|Series||McGraw-Hill/Irwin series in marketing|
|Contributions||McCarthy, E. Jerome (Edmund Jerome)|
|LC Classifications||HF5415 .M378 2006|
|The Physical Object|
|Pagination||xl, 638 p. :|
|Number of Pages||638|
|LC Control Number||2005043864|
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Zeithaml/Bitner/Gremler Services Marketing: Integrating Customer Focus Across the Firm 7th Edition, By Valarie Zeithaml and Mary Jo Bitner and Dwayne Gremler.By contrast, this e-book primer, Essentials of Marketing Research, introduces students and managers to important technical and analytical concepts in a very accessible manner.
It can be downloaded for free here. The text is divided into eight chapters, each of which focuses on a specific issue relating to marketing research projects/5(28).Welcome to the Digital Marketing Essentials updates page.
We want to make it easy for you as an instructor to be aware of the updates made to this textbook. As you know, digital marketing changes fast.